Apple just announced their iPhone 5s and iPhone 5c phones, but I have to admit that these events are not nearly as exciting as they were before. This is not entirely fault of Apple’s though, as images and details get leaked. The products themselves, and the predictability of the schedule itself are also factors here. There was also the expectation that Apple would announce new iPads, and perhaps event a new iPod, but neither of these happened.
About the only surprise for me today was the performance bump of the new iPhone 5s. Rumours mentioned that the bump would not be a 2x bump this year and Apple had peaked out in performance, but that did not pan out to be true. This is partly because Apple’s iOS7 now is 64 bit as well, so it can take better advantage of the all new A7 processor.
To sum the event up, Apple announced a new iPhone 5c with a plastic back that has the specs of the old iPhone 5 and is about $100 cheaper on contract. There is also the iPhone 5s which has all the usual specification bumps, including an a new M7 core for motion detection and a finger print reader for authentication. The latter will ease unlocking and purchasing new items from the iTunes store.
All in all, the cheaper iPhone that everyone was expecting is not really that cheap, unless the iPhone 4s continues to be sold at $0 on contract. $100 price difference was way below expectations for a cheaper, more affordable iPhone, unless the price difference is more when bought unlocked.
You can pre-order the new iPhones on September 13th, and they will be available starting September 20th. Have a look for yourselves now that the Apple website has been updated: www.apple.com.